In the early days of the green chemistry movement, when sustainability pioneers were attempting to wean the world off its dependence
on petroleum, Mark Miller did not have much luck selling biodegradable and biobased lubricants. An entrepreneur and chemical engineer, Miller says that in the late 1990s, potential clients were reluctant to switch to plant-based products. Now, his products are so mainstream they are sold on Amazon. “Today, it is a no-brainer,” he says. “Everybody gets it.” Click here to read the full INFORM article by Rebecca Guenard.